More Calls For Fed Action Against Social Platforms; SintecMedia Rebrands As Operative

by AdExchanger // Tuesday, February 27th, 2018 – 12:03 am
SintecMedia is rebranding as Operative and will unite its digital and traditional ad ops platforms under a single interface, Mike Shields reports for Business Insider. SintecMedia acquired Operative in 2016 to bring a digital component to its legacy tools. Just over a year later under new CEO Lorne Brown, the company will refocus on building a connective layer between its digital and traditional ad ops tools to bring reporting and management closer together and help legacy media giants operate for a digital world. “Everyone knew TV was going to a different place when it comes to ad sales tactics,” Brown said. “It’s just happening much faster than we thought.” More.