BrandDeli Selects Operative’s MediaPro for Ad Sales

Press   |   Operative Team

AirTime Sales Software is Ideal Solution for Sales House

Amsterdam, December 12, 2016 – Operative announced today that BrandDeli, a fast growing sales house in the Netherlands, is now using MediaPro as their exclusive ad sales system. BrandDeli is a joint venture between Fox Networks Group, Discovery Networks Benelux and Viacom International Media Networks and is responsible for the sales of spot TV, online advertising and brand partnerships. MediaPro, an Operative solution, is used by the leading media sales organizations in Europe. With workflows and functionality designed for sales houses, MediaPro has the flexibility to customize the system based on the needs of each channel that the sales house represents.
“Airtime sales is a creative and fast moving industry in a market where there is heavy competition. We need a system that will let us follow up quickly on changes in markets and sales strategies. The MediaPro team has been in the industry since 1996 and understands the complex European ad-sales market. We felt the team and the software gave us the best opportunity to grow our business.”- thus Mattijs Welling, Head of Commercial Operations of BrandDeli.

Operative worked with BrandDeli to deliver a fully tailor-made version of MediaPro. Herman Maat, Managing Director of Operative’s MediaPro, commented: “In a very short period of 8 months, we were able to apply all customizations and configurations that were required by BrandDeli to implement the typical needs of the local market and the sales strategy of BrandDeli. In addition to creating custom workflows, we implemented the ‘B2B web service’, a de facto standard in the market which connects MediaPro to the system used by agencies for budget requests and order processing. The majority of order and budget related communication between an agency and a sales house is handled through this programmatic trading standard.”
Operative’s MediaPro is a powerful, intuitive advertising sales solution, designed to help implement various sales strategies responding to specific market and commercial requirements – enhancing the service provided to media buyers while automating back office operations. MediaPro supports multiple sales/business models with a solution that remains highly optimized, simultaneously offering rapid deployment and low cost of ownership.

About Operative

Operative is the preferred business software partner for over 100 of the world’s top media brands, Since 2000, Operative has grown to over 1100 employees in 13 offices around the world and processes more than $33 billion in advertising dollars for the best known companies in the industry. More information is available at

About BrandDeli

BrandDeli is a media company that is responsible for selling both TV spot, online advertising and Brand Partnerships for the linear and digital TV brands and online platforms in its portfolio, including 24Kitchen, BBC First, Comedy Central, Discovery, Eurosport, FOX, FOX Sports, ID, MTV, National Geographic, Nickelodeon, Spike, TLC and Viceland. BrandDeli also represents the online video platforms of Vice and Makers Channel. More information is available at
Contact: Moses Zelniker