
Martech Interview with Michael Grossi CEO Operative
Press | Operative Team
Media is the most potent medium when it comes to advertising. How can order management systems help media companies accelerate growth?
Read MorePress | PR Newswire
NEW YORK, March 23, 2017 /PRNewswire/ — Operative, the world’s leading developer of media business systems, announced today that AMC Networks International – Latin America (AMCNI LA), a business unit of AMC Networks International (AMCNI) has implemented IBMS Sales and Content. AMCNI LA is dedicated to producing and distributing high-quality TV programming throughout Spanish- and Portuguese-speaking Latin America, the Caribbean and other territories. IBMS Sales and Content was selected as the cornerstone of AMCNI LA’s reorganization of broadcast operations. Replacing multiple legacy systems with an integrated BMS solution allowed AMCNI LA to execute a new content management strategy/system and operational workflow across the region.
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