Advanced TV Optimization In Three Steps

Press   |   Broadcasting and Cable

Advanced TV is a hotbed of new terms and acronyms. Buyers and sellers are creating products like CANs (contextual audience networks) and delivering through channels like VOD (video on demand) and OTT (over the top). With these new products also comes new data, from Smart TVs, cable set top boxes and third party aggregators. For an advanced TV media company, there might be 4, 6 or 8 different advanced TV offerings that each deliver across multiple channels. Buyers each want a different targeting dimension on top. This new market is already complex, and according to Credit Suisse analyst Omar Sheikh, it will explode to take in $100 billion by 2030.

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