Ad Sales Trends: Publishers Are Betting on a Programmatic Future, Despite Major Challenges, New Study Finds

Press   |   Operative Team

More than 80% of publishers are currently using programmatic solutions to sell digital advertising, including both real-time bidding and premium direct solutions, according to new research from advertising business management firm Operative Media, which recently announced the findings of a recent survey of more than 85 premium digital publishing executives regarding the state of their programmatic advertising business.

Read More