Ad Performance Data Platform STAQ Acquired by Operative

STAQ, the data collection, normalization, and visualization platform for programmatic ad performance, has been acquired by Operative, the broadcast management SaaS platform for linear and digital. Terms of the transaction were not disclosed.  “The combination of Operative and STAQ is as natural as it gets, with a common customer base and complementary product offerings. The benefit of improved interoperability coupled with Operative’s unbiased approach to partner with the long list of companies STAQ integrates with today, seemed like a win-win for our customers,” remarked Andy Ellenthal, Chief Executive Officer, STAQ.