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Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization

Imagine and Operative are integrating their key applications to enable broadcasters to easily migrate to converged cross platform audience selling.

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Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization

Whitepapers   |   by Maddie Reber

Imagine and Operative are integrating their key applications to enable broadcasters to easily migrate to converged cross platform audience selling.

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The Future of TV: A Blueprint for Data Driven Media Sales

Whitepapers   |   by Operative Team

Results reveal – most media companies are unprepared for Advanced TV. Read how executives from Turner, Charter Spectrum Reach, Hulu, and Scripps Network stay competitive in today’s landscape.

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