The Profitable Publisher: The Future of Publishing is Digital
Are you ready for the future of digital?
In our recent survey about the future of digital publishing, we asked 85 media executives about the state of their digital advertising business across print, TV and native digital companies. The survey revealed three industries in transition. No company was immune from the massive changes happening within media, even relatively streamlined digital publishers. Today, all publishers struggle with under-trained staff, fragmented technology and low performance.
This white paper reveals how publishers feel about investing in the future of digital, and of programmatic specifically.