In our recent survey about the future of digital publishing, we asked 85 media executives about the state of their digital advertising business across print, TV and native digital companies. The survey revealed three industries in transition. No company was immune from the massive changes happening within media, even relatively streamlined digital publishers. Today, all publishers struggle with under-trained staff, fragmented technology and low performance.
This white paper reveals how publishers feel about investing in the future of digital, and of programmatic specifically.
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Whitepapers | by Maddie Reber
Imagine and Operative are integrating their key applications to enable broadcasters to easily migrate to converged cross platform audience selling.
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Results reveal – most media companies are unprepared for Advanced TV. Read how executives from Turner, Charter Spectrum Reach, Hulu, and Scripps Network stay competitive in today’s landscape.
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