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Taking Cues From the Customer: “Omnichannel” and the Drive for Audience Engagement

This white paper, produced by the Winterberry Group in partnership with the IAB and co-sponsored by Operative, explores the origins and likely evolution of omnichannel customer engagement strategies. The paper outlines six key competencies that defines what marketers and publishers will need in order to capitalize on the omnichannel promise in the years ahead.

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