SheKnows Media Case Study

Digital Media Company
Scottsdale, Arizona

SheKnows Media is a top women’s lifestyle digital media company, with more than 70 million unique visitors per month and 318 million social media fans and followers. They operate a family of leading media properties that include,,, and

I believe, because of Operative.One, the company is more accurate and more efficient from sales to delivery to billing.
At this point, we couldn’t live without Operative.One.

– Michael McFadden, Senior Director of Revenue Operations

The Challenge

Prior to Operative, the company had trouble planning, tracking and delivering what they were selling. Throughout the delivery process, multiple teams were using excel spreadsheets and manual processes that was misaligned, prone to errors, and very time consuming. At the same time, billing was extremely difficult because it required a lot of manual data aggregation across disconnected systems. Michael McFadden, Senior Director of Revenue Operations, knew he needed an automated system that streamlined operations, enabled delivery in one product catalog, and automated quick billing.

The Solution

Michael had experience working with Operative.One in the past and felt it offered the most automated, scalable solution on the market. With the solution, the team had a single source of truth for creating proposals, checking available inventory, delivery, and billing.


  • Spend more time on forecasting and yield optimization
  • Understand viewability across an entire media buy
  • Accurately forecast for planning, sales, and delivery
  • Efficiently track what’s being sold and identify gaps and opportunities

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