SheKnows Media Case Study

The Challenge

Prior to Operative, the company had trouble planning, tracking and delivering what they were selling. Throughout the delivery process, multiple teams were using excel spreadsheets and manual processes that was misaligned, prone to errors, and very time consuming. At the same time, billing was extremely difficult because it required a lot of manual data aggregation across disconnected systems. Michael McFadden, Senior Director of Revenue Operations, knew he needed an automated system that streamlined operations, enabled delivery in one product catalog, and automated quick billing.

The Solution

Michael had experience working with Operative.One in the past and felt it offered the most automated, scalable solution on the market. With the solution, the team had a single source of truth for creating proposals, checking available inventory, delivery, and billing.

Benefits

• Spend more time on forecasting and yield optimization
• Understand viewability across an entire media buy
• Accurately forecast for planning, sales, and delivery
• Efficiently track what’s being sold and identify gaps and opportunities

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