Measuring the Impact of Operative: The Next Generation of Order Management

We took 5+ years of client data from our internal system to determine the true value of automated ad business management. The results? On average, our clients see 40% increase in revenue, 14% increase in CPM and a 38% decrease in time spent trafficking an order. This white paper outlines how an OMS not only increases efficiency, but also frees your teams to be more strategic and consultative, increasing overall digital advertising revenues.