Fox Case Study
Network
Europe
Fox Networks (FNG) is a primary operating unit of 21st Century Fox. Fox Networks Group Europe is a part of FNG alongside Fox Networks Group Asia, and Latin America. FNG Europe produces and distributes Europe’s most popular entertainment, sports, and nonfiction programming.
OnBoard can allow us to package and sell audiences, as well as just our basic content more effectively and efficiently. I think that holds a lot of value to us and I’m personally most excited about that feature.
The Challenge
In a large-scale attempt to expand its program offerings in Finland, FNG Europe needed a way to reach new buyers across local and global TV & digital, and at the right price points. The problem was, they didn’t have the time or resources to seamlessly manage, book or sell additional inventory. That’s when Dan Callahan, VP Programmatic Sales, turned to Operative to implement OnBoard, a supply side platform to unify TV, Digital, and Programmatic ad sales efforts in one system to seamlessly sell more ads to more buyers in Finland.
The Solution
With OnBoard, FNG is able to seamlessly sell and manage local and global ad inventory which has increased ad sales revenue by 13% within a year from implementation. By automating workflows, unifying sales channels in one platform, and having access real-time visibility sales performance, FNG has tighter control of the advertising/sales/traffic process. They’re able to speed sales and delivery, understand inventory better, and use companion data to set proper rate structures.
Benefits
- Expand your sales offering and increase ad sales revenue
- Save time and boost operational efficiencies
- Reach new buyers with sales channel plug-ins for Programmatic Marketplaces, Agencies, Trading Desks or Self-Service Direct
- Recast inventory for audience-based buyers at higher rates and lower cost
- Analyze and price inventory for maximum value
Want to learn what Operative can do for you?
Get Started Today