Criteria for Advertising Business Management: Powering the Digital Value Chain of Today and Tomorrow

Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization

Whitepapers   |   by Maddie Reber

Imagine and Operative are integrating their key applications to enable broadcasters to easily migrate to converged cross platform audience selling.

The Future of TV: A Blueprint for Data Driven Media Sales

Whitepapers   |   by Operative Team

Results reveal – most media companies are unprepared for Advanced TV. Read how executives from Turner, Charter Spectrum Reach, Hulu, and Scripps Network stay competitive in today’s landscape.