Criteria for Advertising Business Management: Powering the Digital Value Chain of Today and Tomorrow

The Future of TV: A Blueprint for Data Driven Media Sales

Whitepapers   |   by Operative Team

Results reveal – most media companies are unprepared for Advanced TV. Read how executives from Turner, Charter Spectrum Reach, Hulu, and Scripps Network stay competitive in today’s landscape.

The Guide to Programmatic 2.0: Moving Broadcasting Toward Advertising Excellence

Whitepapers   |   by Operative Team

Learn how the newest generation of programmatic technology is also the most efficient…