The Challenge In a large-scale attempt to expand its program offerings in Finland, FNG Europe needed a way to reach new buyers across local and global TV & digital, and at the right price points. The problem was, they didn’t have the time or resources to seamlessly manage, book or sell additional inventory. That’s when
Read More
The Challenge Outdoor Sportsman Group was sending most of their inventory to programmatic channels but was struggling to gain revenue and maximize yield. After a multi-company merger, forming Outdoor Sportsman Group, they were looking to create a strategy for improving programmatic performance and ensure that yield would be maximized for every impression, both programmatic and
Read More