Blog | NBCUniversal | May 11, 2021
Realizing that technology is a driving force behind the transformation in advertising, Operative has collaborated with organizations across the ecosystem with the intent of improving outcomes for customers, our customer’s customers and partners alike. We are fortunate to have partnered with organizations who share the same values as Operative, and who understand that we can all win, together. The power of many is stronger than one and trusting that our partners share this philosophy has allowed for progress. Thanks to NBCUniversal for being one of these trusted partners.
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Blog | Operative Team | September 22, 2021
Not many were surprised to hear the news that Nielsen lost their accreditation with the MRC. Without getting into the details (you can find them here, and here, and here), the ripple effects of this action will be broad. Nielsen has long been a de facto standard, underpinning almost $180 million in linear ad transactions
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Blog | Operative Team | June 7, 2021
Earlier this year, we hosted our first virtual OP/ED with over 200 customers in attendance. The event theme, “The Media Renaissance”, centered on an evolving media landscape, highlighting the need to bridge the divide between linear and digital media. The unremitting trend of audience fragmentation has escalated the need for simplified cross-platform ad management solutions across the
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