Blog | Operative Team | February 22, 2017
Our annual publisher event Op/Ed has officially blown up. We had 200 attendees in Austin Texas, representing 90 media companies including most of the Comscore 100, MVPDs, Broadcasters and Networks. What I always love about Op/Ed is that everyone there is so open about hard challenges and the real solutions needed to solve these problems. Even though this was our biggest year, that level of honesty and sharing was just as prevalent. We’re united this year against the duopoly of Google and Facebook, which has helped clarify our goals and encourage more cooperation between companies. Now that our own company is united under the SintecMedia brand, we spoke with deeper relevance about changes to linear TV, evolutions in digital, and profitable ways for media companies to bring these two businesses together.
Read More
Blog | Operative Team | September 22, 2021
Not many were surprised to hear the news that Nielsen lost their accreditation with the MRC. Without getting into the details (you can find them here, and here, and here), the ripple effects of this action will be broad. Nielsen has long been a de facto standard, underpinning almost $180 million in linear ad transactions
Read More
Blog | Operative Team | June 7, 2021
Earlier this year, we hosted our first virtual OP/ED with over 200 customers in attendance. The event theme, “The Media Renaissance”, centered on an evolving media landscape, highlighting the need to bridge the divide between linear and digital media. The unremitting trend of audience fragmentation has escalated the need for simplified cross-platform ad management solutions across the
Read More