Not many were surprised to hear the news that Nielsen lost their accreditation with the MRC. Without getting into the details (you can find them here, and here, and here), the ripple effects of this action will be broad. Nielsen has long been a de facto standard, underpinning almost $180 million in linear ad transactionsRead More
Why did SintecMedia acquire Pilat Media?
SintecMedia and PilatMedia have been leading providers of high-end media management software solutions for over ten years. SintecMedia started acquiring shares in PilatMedia several years ago as part of its long-term strategy to pursue best-of-breed technologies that match and complement its own leading-edge solutions.
What does the larger SintecMedia bring to the market with Pilat Media?
SintecMedia’s acquisition combines the forces of two market leaders who offer robust innovative software solutions to the broadcasting, cable, IPTV, OTT and other media industries. With this latest acquisition, SintecMedia becomes the go-to vendor for business management, totally focused on offering new-media-ready solutions for all business management needs, deployed by the leading broadcasters around the globe.
How will existing SintecMedia and Pilat Media customers benefit from the acquisition?
We are bringing together the best systems and tools in broadcast management. As a customer-centric company, we will continue to concentrate on understanding our customers’ needs and offering them the best solution that meets or exceeds those needs. As our future technology blends, new users will have even more solution expansion opportunities in the future.
- Broadest application portfolio – covering multi-platform programming; sales; traffic; promo; media; rights; revenue management, business intelligence, workflow management, user and device management for media companies around the world.
- Solutions tailored to all types of media businesses including station groups, cable networks, broadcast networks, premium & specialty networks, and multichannel video providers. With flexible deployment options designed to accompany media businesses large and small, SintecMedia delivers exactly the solution that fits each company’s business and operational requirements.
- Deep industry experience – with thousands of channels and stations installed within the world’s most-respected media companies, the combined company brings together experts in the design, execution and on-going evolution of broadcast management technology.
- Better service and stronger R&D investment – the consolidation of support resources (e.g., QA, DBAs and BAs, helpdesk, etc.) will enable the company to respond more promptly and accurately to changing demand. We will be able to increase R&D investments for the benefit of all clients by leveraging the industry’s largest development team dedicated to broadcast business management solutions.