Ad operations is one of the most important functions of running an effective digital advertising business, and in many organizations, it is one of the most complex. Kim Foster, Senior Director of Operations, at Bustle knows about operations complexity first hand. In our recent webinar, Kill Complexity and Grow Revenue, Kim shared her strugglesRead More
A couple of weeks ago, I wrote a post that provided a 5-step cheat sheet for picking your next order management system (OMS), post – Google DSM. Under step 5, it mentioned understanding your partners vision for the future. Every OMS has a plan for their future, and you should ask not only what it is, but how they are going to get there. This will help you to see if the company will grow with you over time, or if you will grow apart.
Most order management systems are certified Google DFP publisher partners but did you know that Operative.One is certified as a DFP channel partner as well?
Since 2002, in addition to being a publisher partner, Operative (now part of SintecMedia) has been certified to resell Google DFP and provides benefits specially suited to DFP clients. Even though you’re leaving Google DSM, you don’t have to leave behind expertise and insights that are specific to Google or DFP. Operative.One offers that and more.
With a certified DFP channel partner as your OMS, you will get:
- Doubleclick setup expertise: Our individually DFP Certified Consultants provide best practices for DFP taxonomy and Operative.One productization to ensure our clients are getting the most out of both systems.
- DSM to Operative.One migration experience: We have managed transitions large and small for DFP clients choosing our OMS for more than 12 years. For Google DSM we have developed API based tools for automating much of the migration process across product and active campaign migration for some of our recent enterprise clients.
- Established support: The right work streams are part of our DNA, so we’ll know what you need from day one.
- Preferred relationships: We’re tight with Google’s Doubleclick experts because of our Partner Certification and history. Our product team has weekly access to Google’s product team to ensure our roadmap is aligned with theirs and our integrations stay current.
As your business has expanded over time, DFP is certainly not the only ad server you’ll need. Operative.One is integrated with Freewheel, Appnexus, ADTECH, and more. We also have more than 20 programmatic integrations open and private exchanges. This means you can manage your end-to-end ad sales, operations and billing across all sales channels all in one place, and see what makes the most money for you.
Operative.One is the OMS of choice for around 100 of the Comscore 200, including NBC, CBS, Hulu, Turner, Comcast, Spectrum, WSJ, Wash Post, Vice, BuzzFeed, and many more. We’re not going anywhere, and we’re focused on only one thing – making sure you can run your business efficiently and profitably.
We’d love to talk to you about how you’re move from DSM can be an easy and profitable one. Contact us here.
Want to learn more about the power of Operative.One? Watch our on-demand recording, Life After DSM: How To Move Your Ad Operations Forward, that evaluates order management systems in the market and how Operative.One is the leading replacement tool for Google DoubleClick Sales Manager (DSM) and the OMS of choice for more than 400 publishers.