Blog | Operative Team | April 2, 2018
Up until now, advanced advertising has been the work of pioneers and early-adopters in Europe, but as its impact is seen in revenue and profits, the whole TV industry will need to catch up.
Last week, media executives from across the world gathered in London to attend Connected TV World Summit 2018, March 20-21. Our CEO, Lorne Brown sat on the panel, ‘Minimising Complexity as Advanced Advertising Proliferates’, together with industry leaders Laurence Miall-D’aout, VP Advanced Advertising, from Liberty Global, Andrew Morley, Managing Director of Telaria and Anna Maria Vujinovic, Head of Digital Sales, Programmatic & Digital Development from RTL.
The group discussed ways the TV market can be opened up for ‘advanced TV advertising’. It was well communicated that broadcasters need to simplify their structures and become more like the platforms they’re competing against if they want to secure future ad money. CEO Lorne Brown said ‘TV companies have it sitting in silos, I believe TV itself, therefore, has to become more of a platform…TV companies need to unify what they’re doing. Just one on its own does not have the power to unlock those dollars.”
In this video, hear what the panelists think broadcasters should do in order to open the market up for advanced advertising and minimize the complexity of data-driven and targeted buying.
Blog | Operative Team | September 22, 2021
Not many were surprised to hear the news that Nielsen lost their accreditation with the MRC. Without getting into the details (you can find them here, and here, and here), the ripple effects of this action will be broad. Nielsen has long been a de facto standard, underpinning almost $180 million in linear ad transactions
Read More
Blog | Operative Team | June 7, 2021
Earlier this year, we hosted our first virtual OP/ED with over 200 customers in attendance. The event theme, “The Media Renaissance”, centered on an evolving media landscape, highlighting the need to bridge the divide between linear and digital media. The unremitting trend of audience fragmentation has escalated the need for simplified cross-platform ad management solutions across the
Read More