Blog | Operative Team | March 2, 2017
I am very excited that we kicked off the next chapter of SintecMedia. As I announced on stage, our newly combined company is focused on premium media companies. OnBoard is our flagship product for the convergence of digital and linear. It combines the best of SintecMedia and Operative and is the launchpad for media companies to master “pre-sales yield.” As advertisers request proposals that include audience-targeted advertising, TV, video and more, media companies need technologies to create detailed offerings in real time, forecast accurately and deliver profitably. OnBoard is the only platform globally that provides this capability.
Blog | Operative Team | September 22, 2021
Not many were surprised to hear the news that Nielsen lost their accreditation with the MRC. Without getting into the details (you can find them here, and here, and here), the ripple effects of this action will be broad. Nielsen has long been a de facto standard, underpinning almost $180 million in linear ad transactions
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Blog | Operative Team | June 7, 2021
Earlier this year, we hosted our first virtual OP/ED with over 200 customers in attendance. The event theme, “The Media Renaissance”, centered on an evolving media landscape, highlighting the need to bridge the divide between linear and digital media. The unremitting trend of audience fragmentation has escalated the need for simplified cross-platform ad management solutions across the
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