Not many were surprised to hear the news that Nielsen lost their accreditation with the MRC. Without getting into the details (you can find them here, and here, and here), the ripple effects of this action will be broad. Nielsen has long been a de facto standard, underpinning almost $180 million in linear ad transactionsRead More
I am very excited that we kicked off the next chapter of SintecMedia. As I announced on stage, our newly combined company is focused on premium media companies. OnBoard is our flagship product for the convergence of digital and linear. It combines the best of SintecMedia and Operative and is the launchpad for media companies to master “pre-sales yield.” As advertisers request proposals that include audience-targeted advertising, TV, video and more, media companies need technologies to create detailed offerings in real time, forecast accurately and deliver profitably. OnBoard is the only platform globally that provides this capability.