Blog | BIA/Kelsey | April 10, 2017
Programmatic TV is about data first, then workflow automation. Some might argue that the automation side of programmatic is actually fairly labor intensive at this point, given all the moving parts and pieces.
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Blog | Operative Team | September 22, 2021
Not many were surprised to hear the news that Nielsen lost their accreditation with the MRC. Without getting into the details (you can find them here, and here, and here), the ripple effects of this action will be broad. Nielsen has long been a de facto standard, underpinning almost $180 million in linear ad transactions
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Blog | Operative Team | June 7, 2021
Earlier this year, we hosted our first virtual OP/ED with over 200 customers in attendance. The event theme, “The Media Renaissance”, centered on an evolving media landscape, highlighting the need to bridge the divide between linear and digital media. The unremitting trend of audience fragmentation has escalated the need for simplified cross-platform ad management solutions across the
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