Blog | Operative Team | May 4, 2015
In March of this year our CEO, Lorne Brown, headed to Dallas for the BIA/Kelsey National Conference. He was invited to participate in the “Programmatic Ad Buying Goes National-to-Local” SuperForum, along with David Carberry, of Enradius and David Oliveira of Balihoo.
The discussion centered around inefficiencies in curated methods of ad sales that has led to programmatic solutions. This is especially true for national-to-local channels. The SuperForum was led by BIA/Kelsey Managing Director Rick Ducey. Watch the video now to hear the group discuss one of the biggest revolutions we’ve seen in advertising.
Blog | Operative Team | September 22, 2021
Not many were surprised to hear the news that Nielsen lost their accreditation with the MRC. Without getting into the details (you can find them here, and here, and here), the ripple effects of this action will be broad. Nielsen has long been a de facto standard, underpinning almost $180 million in linear ad transactions
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Blog | Operative Team | June 7, 2021
Earlier this year, we hosted our first virtual OP/ED with over 200 customers in attendance. The event theme, “The Media Renaissance”, centered on an evolving media landscape, highlighting the need to bridge the divide between linear and digital media. The unremitting trend of audience fragmentation has escalated the need for simplified cross-platform ad management solutions across the
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