BIA/Kelsey Superforum: Programmatic Ad Buying Goes National-to-Local

Blog   |   Operative Team   |   May 4, 2015

In March of this year our CEO, Lorne Brown, headed to Dallas for the BIA/Kelsey National Conference. He was invited to participate in the “Programmatic Ad Buying Goes National-to-Local” SuperForum, along with David Carberry, of Enradius and David Oliveira of Balihoo.

The discussion centered around inefficiencies in curated methods of ad sales that has led to programmatic solutions. This is especially true for national-to-local channels. The SuperForum was led by BIA/Kelsey Managing Director Rick Ducey. Watch the video now to hear the group discuss one of the biggest revolutions we’ve seen in advertising.