Imagine Communications, Operative join forces on unified ad tech solution

Press   |   TVBEurope

Imagine Communications and Operative have entered into a solutions partnership agreement that will offer media companies a solution that unifies and automates TV media sales and execution.

Operative and Imagine Communications Partner to Bring Interoperability and Open Architecture to TV Media

Press   |   OTTVerse

The partnership unlocks transparency and control for TV media companies, paving the way for alternative measurement and buying currencies similar to digital, with companies including Sinclair as customers of the combined offering.

Operative, Imagine Communications Partner on Unified Ad Tech Solution

Press   |   TVTechnology

Combining the strengths of both companies will enable media companies to optimally plan, sell, and execute advertising in an audience-centric manner across all digital and linear properties from a unified, cloud-native platform, the two companies reported.

Imagine and Operative launch cloud platform for advertisers

Press   |   Fierce Video

Ad-tech companies Imagine Communications and Operative Media have teamed up to develop a cloud-native platform that simplifies advertising across digital and linear channels. The technology’s “audience-first” approach allows advertisers to sell their product on the local and national scales, while reducing operational complexity and costs.

Imagine, Operative Team Up To Automate Sales for Sinclair

Press   |   Broadcasting and Cable

Imagine Communications and Operative said they are working together to build a automated ad sales system that will be used by Sinclair Broadcast Group. The system enables media companies to plan, sell and execute ad campaigns across all linear and digital properties based on audiences and will pave the way for alternative measurement and buying

Operative and Imagine Communications Partner to Bring Interoperability and Open Architecture to TV Media

Press   |   Press Release

Responding to the demand for more flexible, open architectures in AdTech systems, Imagine Communications and Operative announced today they have entered into a solutions partnership agreement. The agreement combines key pieces of Imagine’s portfolio, OSI, XG Linear, GamePlan and the newly announced SureFire with Operative’s AOS and OnAir platforms. Combining the strengths of both companies

HBR Video Quick Take with Glen Ceniza, CTO at Operative

Press   |   Operative Team

Glen Ceniza, CTO at Operative, recently discussed with Todd Pruzan of Harvard Business Review how Operative is building a next-generation advertising platform based on a foundation of data that is supported by AI, ML, and data science for advanced workflow optimization and automated decision-making. Watch this interview to learn about Glen’s view on important trends

Currencies: The Road Ahead

Blog   |   Operative Team   |   September 22, 2021

Not many were surprised to hear the news that Nielsen lost their accreditation with the MRC. Without getting into the details (you can find them here, and here, and here), the ripple effects of this action will be broad. Nielsen has long been a de facto standard, underpinning almost $180 million in linear ad transactions