Martech Interview with Michael Grossi CEO Operative

Press   |   Operative Team

Media is the most potent medium when it comes to advertising. How can order management systems help media companies accelerate growth?

Operative to Offer AOS Platform on Google Cloud for Retail Media

Press   |   Operative Team

Operative has announced a new partnership with Google Cloud to launch AOS, a modern operating system for advertising, on Google Cloud.

605 Partners with Operative to Introduce Integrated Cross-Screen Planning Solution

Press   |   Operative Team

Partnership Makes 605 DRIVE available to Operative AOS Customers to support advanced, cross-screen planning.

Imagine Communications, Operative join forces on unified ad tech solution

Press   |   TVBEurope

Imagine Communications and Operative have entered into a solutions partnership agreement that will offer media companies a solution that unifies and automates TV media sales and execution.

Operative and Imagine Communications Partner to Bring Interoperability and Open Architecture to TV Media

Press   |   OTTVerse

The partnership unlocks transparency and control for TV media companies, paving the way for alternative measurement and buying currencies similar to digital, with companies including Sinclair as customers of the combined offering.

Operative, Imagine Communications Partner on Unified Ad Tech Solution

Press   |   TVTechnology

Combining the strengths of both companies will enable media companies to optimally plan, sell, and execute advertising in an audience-centric manner across all digital and linear properties from a unified, cloud-native platform, the two companies reported.

Imagine and Operative launch cloud platform for advertisers

Press   |   Fierce Video

Ad-tech companies Imagine Communications and Operative Media have teamed up to develop a cloud-native platform that simplifies advertising across digital and linear channels. The technology’s “audience-first” approach allows advertisers to sell their product on the local and national scales, while reducing operational complexity and costs.

Imagine, Operative Team Up To Automate Sales for Sinclair

Press   |   Broadcasting and Cable

Imagine Communications and Operative said they are working together to build a automated ad sales system that will be used by Sinclair Broadcast Group. The system enables media companies to plan, sell and execute ad campaigns across all linear and digital properties based on audiences and will pave the way for alternative measurement and buying