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Martech Interview with Michael Grossi CEO Operative
Press | Operative Team
Media is the most potent medium when it comes to advertising. How can order management systems help media companies accelerate growth?
Read MoreOperative to Offer AOS Platform on Google Cloud for Retail Media
Press | Operative Team
Operative has announced a new partnership with Google Cloud to launch AOS, a modern operating system for advertising, on Google Cloud.
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605 Partners with Operative to Introduce Integrated Cross-Screen Planning Solution
Press | Operative Team
Partnership Makes 605 DRIVE available to Operative AOS Customers to support advanced, cross-screen planning.
Read MoreImagine Communications, Operative join forces on unified ad tech solution
Press | TVBEurope
Imagine Communications and Operative have entered into a solutions partnership agreement that will offer media companies a solution that unifies and automates TV media sales and execution.
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Operative and Imagine Communications Partner to Bring Interoperability and Open Architecture to TV Media
Press | OTTVerse
The partnership unlocks transparency and control for TV media companies, paving the way for alternative measurement and buying currencies similar to digital, with companies including Sinclair as customers of the combined offering.
Read MoreOperative, Imagine Communications Partner on Unified Ad Tech Solution
Press | TVTechnology
Combining the strengths of both companies will enable media companies to optimally plan, sell, and execute advertising in an audience-centric manner across all digital and linear properties from a unified, cloud-native platform, the two companies reported.
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Imagine and Operative launch cloud platform for advertisers
Press | Fierce Video
Ad-tech companies Imagine Communications and Operative Media have teamed up to develop a cloud-native platform that simplifies advertising across digital and linear channels. The technology’s “audience-first” approach allows advertisers to sell their product on the local and national scales, while reducing operational complexity and costs.
Read MoreImagine, Operative Team Up To Automate Sales for Sinclair
Press | Broadcasting and Cable
Imagine Communications and Operative said they are working together to build a automated ad sales system that will be used by Sinclair Broadcast Group. The system enables media companies to plan, sell and execute ad campaigns across all linear and digital properties based on audiences and will pave the way for alternative measurement and buying
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