BENEFITS AND ADDED VALUE:
- With the click of a button, publishers can send their RFP Media Plan responses directly into Prisma and be first in the queue for agency review
- Agencies and Publishers can negotiate RFP responses by sending line-item updates via the software, keeping a comprehensive audit trail of the negotiation
- Custom Fields from Prisma needed by Publishers for RFP submission are now automatically synced between Prisma and Operative.One, removing margin for error from the planning process on both sides
- Communications in rounds of negotiation are now consolidated into a single view, ensuring that no changes get missed and reducing the number of revisions required
- Creation of Insertion Order following the RFP process is now automatic, ensuring accuracy that will improve all downstream processing, including trafficking and billing