Are you ready for viewable impressions?

The impending shift from counting “served” to “viewable” impressions represents a major change for the digital industry that is going to impact how digital ads are bought, sold and measured. This webcast helps publishers understand the key considerations of viewable impressions and what it will mean for their business.  Please join comScore's Kirby Winfield, Starcom MediaVest Group's Julian Zilberbrand and Operative's Mike Leo and Manu Warikoo as they explore the following questions:

• What are the facts every Publisher should know about viewable impressions?
• What will the impact be for Publishers?
• What actions do Publishers need to take?

Kirby Winfield, Senior Vice President, Corporate Development, comScore

Kirby Winfield has been a leader in online publishing and advertising since 1996. He is currently the Senior Vice President, Corporate Development, for comScore. Most recently, Kirby served as President and Chief Executive Officer of AdXpose, which was acquired by comScore in August 2011. Before AdXpose, Kirby operated Ascend Solutions, a consultancy to startups and venture capital firms. Additionally, Kirby was on the founding team and served as General Manager of publishing and content for Marchex (MCHX), and prior to that, was responsible for all corporate, brand, and product marketing at Go2Net (GNET). Kirby was also a Board Director of SharperAgent, LLC, which was acquired by Market Leader (LEDR) in 2011, and invests in and advises a number of online media startups. Kirby speaks regularly at industry events, and was recently a recipient of the Puget Sound Business Journal’s “40 Under 40” award.

Julian Zilberbrand, SVP/Global Digital Director, Tech. Activation Group, Starcom MediaVest Group

As SVP, Global Digital Director, Technology Activation Group, Julian Zilberbrand oversees the implementation and reporting of digital campaigns for clients across the global SMG network. In this role, he leads training on buying, planning, trafficking and billing tools for all digital staff, and manages digital and technology vendor relationships. In addition, Julian has helped lead and oversee the development of the Digital Mediabank platform throughout the entire Starcom MediaVest Group network in the US.

Manu Warikoo, Chief Product Officer, Operative

As Chief Product Officer, Manu Warikoo spearheads Operative’s charge as a software product innovator and technology leader in the media industry, managing Operative’s product strategy, roadmap, and features. Most recently, Manu was a Founder and VP at FirstRain, a leading SaaS based search driven market research data warehouse. Prior to First Rain, he led multiple leadership roles at MicroStrategy. As Director of Product Management and Director of Engineering, he was an instrumental contributor to MicroStrategy’s core analytics platform which today is used by more than 2,000 companies worldwide.

Mike Leo, CEO and President, Operative

In his role as CEO and President of Operative, Mike has utilized his entrepreneurial drive and vision to spearhead corporate growth. With Mike at the helm, Operative has experienced revenue growth for the past six consecutive years and recruited some of advertising's most recognizable talent. Mike’s leadership style and industry perspective is based on more than 17 years at the executive level at some of the most prestigious marketing and media companies in the digital world. He is consistently cited by interactive media and marketing industry publications such as BusinessWeek, DigiDay and iMedia Connection on trends, best practices and cutting-edge innovation in digital advertising. Mike is also a regular speaker at IAB, iMedia, AdMonsters, Venture Capital and DM2Pro conferences, where he lends his passion for the space and perspective on disruptive, bleeding-edge solutions for media companies and their partners.