It's time to shake things up. On November 15th in the heart of NYC, digital media's most influential thought leaders will assemble to duke it out over the ad industry's most pressing business issues, in front of premium agencies and publishers.
Every day, brilliant new ideas revolutionize the way we reach consumers and transact with each other, but we're just getting started. Unfortunately, many great ideas end up being overshadowed by BS smoke and mirrors. In the end, our whole ecosystem suffers—advertisers waste dollars on ads that were never seen, publishers get nickel and dimed, and the end consumer loses out on ad creativity.
Don’t you cringe when you know someone on stage is keeping thoughts to themselves because of the mix of people in the room? In The Great Debate, the gloves come off. You deserve to hear how the industry really feels.
Additional Reading Materials
Here are some quick reads from around the industry on the debate topics.
The Op-Ed - Video Interview: Jim Spanfeller, CEO, The Spanfeller Media Group
ClickZ - Viewability and Online GRP Metrics Gain Traction
Adotas - The Cookie Bomb Time Bomb: Finding Fault With The Last-Click Attribution Model
The Op-Ed - Audio Q & A: Simulmedia’s Dave Morgan on TV Audience Targeting
Adapt.tv & Digiday – Video State of the Industry Report, Q1 2012
Adexchanger - Is Convergence The Mantra For Digital Media in 2012?
Mediapost - Let's Debate: RTB's True Cost Of Goods Sold
Adweek - Ad Wreck: VC-backed ad tech firms have arguably inflicted one big mess on digital advertising
Adexchanger - How Companies Make Money in Digital