Operative

Selling Digital Media Through Your CRM

Stop Selling Media Through Your CRM

Learn the difference between a CRM and an OMS, and why you need both for successful ad business management.

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Are you spending money trying to get your CRM to do any of the following?

  • Custom fields for CPMs or impressions
  • Automated pricing calculations for custom packages
  • Order entry and push to ad server functionality
  • Advanced reporting and forecasting
  • Multimedia product packaging

If you answered “yes” to any of these, then you’re using your CRM for something it wasn’t built to handle.

Download our ebook to learn more.


About Operative

Operative Media is a leading cloud-based software and services company that manages the entire advertising lifecycle for its clients. Operative’s partners include 200+ global media and advertising organizations of all sizes and types: pure-play digital, multi-media, network, and agencies.

Innovating since 2001, Operative’s services and technology generate significant ROI for its parners by both increasing revenue and decreasing costs through improving operational efficiencies.

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