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Managing a digital advertising business is complex. Aligning your Sales, Operations and Finance teams with your digital advertising strategy is oftentimes the biggest challenge, and one that requires mature systems in order to deliver. Benefitting from greater consistency, better utilization of resources and efficient use of data can make the difference between one million and multi-million dollar advertising revenue gains.

All-In-One Technology Solution Driving One Process Automation For Your Advertising Organization

Operative's flagship software platform, Operative Dashboard™, was designed to support and streamline even the most complex processes. Operative Dashboard™ helps media companies manage all aspects of their digital advertising operations- from product design, to proposal creation, to trafficking and implementation, through to invoicing. With total control of your digital advertising activities and assets, media companies experience increases in efficiency, smarter decision making, and improved customer satisfaction.

Vendor Agnostic Operating Platform

Operative is uniquely positioned in the market with a broad partner base spanning the entire value chain of digital advertising.

Through integration with core technologies, Operative Dashboard™ acts as the central nervous system of your organization, pushing and pulling data to provide transparency and alignment with your core business objectives.

Benefits That Enable Forward-Thinking Companies To Execute Flawlessly

VP Sales

  • Reduce RFP response times and maximize sales activity through real-time visibility and access to available inventory.
  • On-board new Sales representatives faster and with less stress utilizing a centralized product catalog, consistent workflow, and standardized insertion orders and proposals.
  • Raise effective CPM (eCPM) through increased pipeline and sell-through visibility.

VP Ops

  • Improve the efficiency of your operations team and minimize mistakes through streamlined communications once a sale is complete.
  • Ensure full campaign delivery on-time, all the time.
  • Spend more time focusing on strategy and growing revenue - With more than 20 standard reports, Operative Dashboard™ gives you the visibility into the health of your digital advertising.

VP Finance

  • Achieve transparency into documented advertising processes and activities with checks and balances through the SAS 70 compliant Operative Dashboard™.
  • Quickly create invoices, reconcile bills and recognize revenue accurately through centralized, extensive financial reporting.
  • Assess profitability and forecast future revenue.

C-Level Executives

  • Increase revenue with the ability to easily add new properties and monetize them quickly.
  • Reduce cost through automation- eliminate manual reporting activities and the need for costly resources.
  • Streamline operating efficiencies and achieve transparency into performance against strategy.
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Mike Stoeckel
VP, Advertising Innovations & Operations
FIM

Operative’s solution provides us with the business intelligence to more intuitively manage our digital properties and products. With increased visibility into our business, we can better utilize our inventory, arm our sales team with more information to provide faster and more tailored customer service, and drive our overall effective CPM

Rachel Happe
Analyst
IDC

Operative has the first-mover advantage in the ad management application space and, as such, has the opportunity to define the space, standardize on evolving best practices, and win deals with the most forward thinking of the online publishing market.

Mark Westlake
Chief Revenue Officer
TopTenReviews.com

...Oftentimes, it would take approximately 2-3 days to gather the inventory data from our ad operations team, analyze the sellable products, and translate those into a proposal. With the Operative Dashboard, our sales team can immediately browse real-time inventory and execute robust proposals in under 10 minutes. The Dashboard is a valuable sales management tool that helps my team complete the digital advertising sales lifecycle, and provides one system of record centralizing all activity from proposal to billing.

Joseph Dressler
National Advertising Director
SmartMoney.com

As we’ve increased yield across our inventory, we’ve seen our effective CPM increase by nearly 20%. At the same time, our clients receive more accurate reporting and much faster response times from us since all the data we need is right at our fingertips. As difficult as it is to quantify client satisfaction, let’s just say that ours has increased dramatically. Operative has been an invaluable tool to our business and success.

Steven E. Gold
VP, Saless Planning & Operations
NBC Universal Digital

Operative’s Dashboard software and services have been a key contributor to NBC Universal’s and iVillage’s digital operations support of internal and more importantly external customer needs over the past few years. Our history with Operative’s scalable software and services gave us the confidence to lean on Operative again to help us execute on a significant volume of ad campaigns for our national sales team and our local affiliate partners participating in the Olympic Zone component of NBCOlympics.com during this monumental event.

Joseph Dressler
National Advertising Director
SmartMoney.com

Since our implementation of Operative over 2.5 years ago, we have gone through different Ad Operation Managers.  This transition would have been impossible if not for Operative and its clear vision for displaying the information. Instead of spending 3 months getting to know how our company has run, these managers have been up and running in just 1 month.

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