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Professional Services
Enterprise software implementations have a well-deserved reputation for being challenging. Project considerations such as in-house resources, executive sponsorship, and end-user training are oftentimes overlooked. Without well-defined objectives and an experienced professional services partner, many organizations find themselves struggling to realize the expected benefits of the investment made in implementing new technology.
Operative's Professional Services organization provides a comprehensive suite of services and expertise to support the successful deployment of the Dashboard advertising revenue management (ARM) platform within your business. Professional Services ensures smooth implementation and timely adoption.
What good is technology, even brilliant technology, unless adopted?
Having helped to guide many of our publisher partners of different sizes through successful Dashboard implementations, we know what works and, more importantly, we know what doesn’t work. Operative Professional Services™ brings a diverse set of skills that add immediate value. Our consultants have a mix of technical project management, software configuration, and ad operations experience, which ensures that you are getting the skills needed to deliver an effective solution. Operative’s reputation for being a high-value partner is based on our experience in the real world of online advertising. We draw from practical experience working with 100’s of clients to solve real business problems. The result is a structured approach that achieves measureable business benefit as quickly as possible while decreasing your overall internal adoption costs. We ensure that your technology investment is adopted.
Benefits That Enable Software Adoption and Increased ROI
VP Sales
- Operative Professional Services™ has worked with more than 200 VPs of Advertising Sales across multiple engagements. Professional Services helps you apply best practices to ensure Sales representatives adopt the software and continue to grow revenue.
- Attract mature brand advertisers by implementing IAB approved standards and guidelines.
- Increase sales productivity and get proposals out the door quicker through process and workflow improvement recommendations.
VP Ops
- Operative Professional Services™ assumes the workload for the most difficult aspects of implementation - data loading, network management, and active campaign migration - freeing you to focus on campaign delivery and managing SLAs.
- Operative's experience working with more than 250 VPs of Ad Operations across 300 publishers has helped us devise streamlined ad trafficking, reporting and inventory management processes to support both the short and long-term scale of your operations.
- Minimize discrepancies and customer disputes by adhering to Interactive Advertising Bureau (IAB) guidelines and standards. Operative is strongly tied to the IAB and we ensure your adoption of industry best practices.
VP Finance
- Streamline the invoicing process through Professional Services role-based recommendations.
- Recognize revenue quicker and more efficiently by minimizing back and forth communications with Sales and Operations.
- Better understand network partners and understand revenue share.
C-Level Executives
- Two out of three enterprise software implementations fail. Operative eliminates shelf-ware by ensuring adoption. Over the past 3 months, Dashboard users have logged in to the user interface more than 250,000 times.
- Cut cost. Operative Professional Services™ recommends ways in which to eliminate steps and tasks.
- When you are about to go through a data centralization process, oftentimes there will be new ways to generate revenue. Operative has worked with over 50 CEOs to identify these opportunities and put them into action.
