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Managed Services

Managed Services - Publisher

Media is quickly moving from off-line to on-line. Legacy systems and processes will soon be extinct, and specific skill-sets will need to go broad and deep.

For more than eight years, Operative has focused on the critical support services that enable a publisher’s business to mature with the advertising industry. As a result, we deliver the processes and services that drive ad operations execution- allowing you to maximize time growing revenue and agency relationships.

Scalable and Efficient Ad Operations That Increase Your Speed to Market

With more than one hundred global operations experts, Operative Managed Services™ supports your business ensuring timely and worry-free execution of digital advertising. Operative clients benefit from a dedicated team of technicians, trained and well-versed in the inner workings of your online advertising network architecture, preferred ad server(s), and rich media providers. We provide infrastructure support that increases control and accountability, reduces trafficking errors, and improves the ability to increase revenue.

Built-In Business Process Management

Not only are we a trafficking resource, but as an integrated partner we work with you to optimize business processes. Operative Managed Services™ are driven by the methodologies of Lean Six Sigma. Utilizing Lean Six Sigma allows us to make a process as efficient as possible- eliminating functions that do not add value, reducing the time and effort to accomplish tasks, and ensuring that a process is consistent. No other company in digital media operates with such commitment to process and dedication to repeatable workflow.

Benefits That Enable Revenue Growth

VP Sales

  • Maximize client renewals by minimizing trafficking mistakes and keeping to agreed upon SLA's.
  • Spend less time putting out fires in Ad Operations, and more time focusing on the next sale.
  • Get proposals turned around quickly and drive effective CPM (eCPM) through streamlined inventory management processes.

VP Ops

  • Spend more time focusing on innovation and new technologies and less time in the minutia.
  • Reduce make-goods and over-head cost - concentrate on customer service by leveraging Managed Services to ensure that ads go up on time and campaigns deliver.
  • Maximize time spent on strategy and product packaging instead of putting out operational fires.

VP Finance

  • Ad Operations becomes a variable vs. a fixed cost that flexes with revenue.
  • Minimize the variance between bookings and recognized revenue through validated information to support revenue recognition.
  • Create accurate revenue projections by reducing credits, sales allowance, and make-goods.

C-Level Executives

  • Execute on vision quicker. Operative is experienced in over 15 rich media and ad serving platforms. Managed Services enable you to innovate at our own pace.
  • Translate operational scalability into cost savings.
  • Variable cost model scales up and down with your revenue.
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Steven E. Gold
NBC Universal Digital

Operative’s Dashboard software and services have been a key contributor to NBC Universal’s and iVillage’s digital operations support of internal and more importantly external customer needs over the past few years. Our history with Operative’s scalable software and services gave us the confidence to lean on Operative again to help us execute on a significant volume of ad campaigns for our national sales team and our local affiliate partners participating in the Olympic Zone component of NBCOlympics.com during this monumental event.

Lynne Henderson
Digital Marketing & Development Manager
The Irish Times

In order for us to effectively compete, it is imperative that we partner with service providers that allow us to scale and achieve our advertising goals. Operative Managed Services provides both the infrastructure and technical expertise that help us run our day-to-day online advertising operations. They have become more than a vendor, but a business partner providing reliable technical expertise and consistent campaign turn-around times.

Ron Diorio
The Economist

So much goes into today's online magazine, and working with Operative enables Economist.com to have one single point of contact, through which the entire ad operations function can flow. The efficiency gains enabled by Operative, especially at this operations level, are a tremendous value-add.

Mike Sealy
Regional Services Manager
MSN

Before we had developed this partnership with Operative, I didn’t feel we had direct control over MSN’s advertising operations. The structure we have set with Operative has had a direct effect on how fast we turn around our campaigns. Operative is meeting its SLAs by over 99% and continues to perform extremely well.

Simon Hodge
Head of Advertising Sales, Europe
Hemscott, a Morningstar Company

Over the past three years, Operative has become a trusted partner to Hemscott, providing the trafficking expertise to deliver campaigns timely and efficiently.  The Operative staff have been unerringly helpful and professional in their approach. We have an excellent team of account and traffic managers which made the integration with our business process smooth and effective. Our business is about a team effort and it has been very useful to have Operative as part of the team.

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Operative was chosen to be one of the fastest
growing private companies in America