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Managed Services

Managed Services - Agency

Digital agencies are frequently held back by the lack of scale, technical expertise, and financial ramifications associated with media cost, creative cost, and error consequence cost.

Armed with more than eight years experience helping global advertising agencies maximize time spent creating, planning and delivering advertising for their clients, Operative provides the infrastructure support, technical consulting and trafficking services that allow you to compete in innovation and creativity - not in trafficking.

Scale and Technical Support to Support Media Mavens

With more than one hundred global operations experts, Operative Managed Services™ supports your business ensuring timely and worry-free execution of digital advertising. Operative clients benefit from a dedicated team of technicians keen to the unique goals and business model of creative agencies. As an extension of your business, Operative Managed Services™ provides error-free ad trafficking, consistent turn-around times, quality assurance testing, in addition to implementing best practice processes and procedures so you can operate more efficiently.

Built-In Business Process Management

Not only is Operative Managed Services™ a trafficking resource, but as an integrated partner we work with you to optimize business processes. Operative Managed Services™ are driven by the methodologies of Lean Six Sigma. Utilizing Lean Six Sigma allows us to make a process as efficient as possible- eliminating functions that do not add value, reducing the time and effort to accomplish tasks, and ensuring that a process is repeatable and consistent. No other company in digital media operates with such commitment to process and dedication to repeatable workflow.

Benefits That Enable World-Class Marketing

VP Digital

  • Minimize creative and campaign troubleshooting. By QA-ing every campaign, Operative Managed Services™ ensures that agencies deliver quality creatives to media publishers, alleviating back and forth communications.
  • Allow your Media Planners and Account Managers to take on bigger campaigns and larger clients without worrying about campaign execution. Operative Managed Services™ provides scale to support the ebb and flow of your business.
  • Provide consulting on technical recommendations.

VP Finance

  • Reconcile quicker and easier by leveraging Operative Managed Services™ to help validate campaign delivery numbers.
  • Ad Operations becomes a variable vs. a fixed cost that flexes with revenue.
  • Advise on IAB accepted billing and invoicing best practices (with regard to ad server and 3rd party systems).

C-Level Executives

  • Execute on vision quicker. Operative is experienced in over 15 rich media and ad serving platforms. We enable you to innovate at our own pace.
  • Translate operational scalability into cost savings.
  • Variable cost model scales up and down with your revenue.
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Mary Crogan
Digital Media Strategist
Constant Contact

Working with their ad operations experts allows us to optimize our online programs in a timely way against key metrics that define our program's success. Operative’s Managed Services' ability to help Constant Contact manage infrastructure components within digital advertising programs has given us additional agility and flexibility. We’re able to further automate our workflow process, as well as deliver and execute on all ad trafficking requests in a more efficient, rapid way.

Darren Herman
Head of Digital Media, Group Director
The Media Kitchen

Leveraging Operative Managed Services has freed up 20-30% of time for our Online Strategists.  Instead of focusing on ad operations, my team can now spend more time with clients and work to meet their goals.

MindShare Interaction

Over the past five years, Operative has become a trusted partner to MindShare, providing us with a reliable trafficking team armed with the expertise to deliver complex campaigns on-time and efficiently.  Their industry expertise and best practice processes have been a great resource in all aspects of our relationship…Our partnership with Operative has allowed us to remain concentrated on driving results, quickly executing digital campaigns, and focusing on client satisfaction.

New York London Los Angeles Hong Kong Pune Chennai Bangalore

Operative was chosen to be one of the fastest
growing private companies in America