Operative has acquired Solbright, the pioneer of the digital advertising operations category. The acquisition further extends Operative’s footprint in the digital media industry and provides the level of scale necessary to deliver the enterprise-class business infrastructure media companies and their partners need to free themselves from the complexities of the digital value chain.

Press Release: Learn more about the combination of Operative and Solbright here.

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News Articles:

  1. ADMONSTERS – Operative Acquires Leading Digital Advertising Ops Competitor Solbright
  2. ADOTAS – Answers Served: Operative Discusses Solbright Acquisition
  3. DIGIDAY – Operative Buys Solbright With Sites Set Far Beyond Digital

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