White Papers
Do publisher revenues reflect the true value of their inventory? In far too many cases, the answer is a resounding “no.” With the explosion of technology solutions at publishers’ disposal to increase the value of their inventory (e.g., targeted networks, data aggregators, yield optimizers), the landscape has become so convoluted that navigating through it has become a challenge in itself. read more
Over the past several years, many media companies have attempted to extend their customer relationship management (CRM) systems to incorporate the order management functions of the digital media sales cycle, rather than implement a separate order management system. Only five years ago, digital advertising sales represented a small portion of total ad spend. For one it’s because digital revenues are.. read more
Remember when marketers contracted with agencies to create their campaigns and agencies worked with publishers on their behalf? When display banner ads reigned, targeting was limited, success was measured by impressions and click-throughs, and one ad server was all that was needed to run a profitable ad business? read more
Which ad server is right for your business? The answer depends on a variety of factors: your timeframe, current needs and future plans, sales models and selling strategies, staff technical expertise, resources you have available to manage trafficking, campaign optimization and reporting requirements, as well as the level of support you’d like to receive from your ad server provider. read more
Guides
A renaissance of innovation across the digital value chain has transformed the way consumers experience advertising, and has reshaped the traditional relationship between advertisers, agencies and media companies. But there is another side of the innovation coin: fragmentation. The fragmented digital ecosystem has given rise to major operational complexities – decentralized data, disconnected processes, limited transparency into the business, workflow inefficiencies – to name a few. read more
Additional Resources
With large media organizations sending out hundreds of invoices each billing period with thousands of invoice lines that oftentimes need to be reconciled against third party data, closing the books accurately and quickly can understandably be a challenge. read more
Too often today, ad operations teams are viewed as order takers only as valuable as the last campaign executed without a mistake. As the digital industry continues to grow rapidly and become more complex, ad operations is expanding beyond tactical roles to become more strategic, impact revenue and have a seat at the executive table.
read more
As media companies have quickly learned, there are numerous issues associated with expanding CRM systems to run an entire digital ad business. Below is a list of issues that publishers have commonly identified to us as their major pain points for each major function. Use the checklist below to determine whether your company is struggling with the consequences of extending your CRM into an end-to-end business platform. read more
What do we mean when we speak of a fragmented digital value chain? It’s a value chain that is beset with decentralized data, disconnected buy and sell-side processes, the lack of end-to-end transparency into business, and significant workflow inefficiencies. read more
Media Productization: Realizing the True Value of Your Online Assets
Managing Your Digital Ad Business: Why CRM is Not Enough
Criteria for Advertising Business Management: Powering the Digital Value Chain of Today and Tomorrow
Selecting the Right Ad Server for Your Business: What You Need to Know
Buyer’s Guide to Advertising Business Management
Quick Tips: Billing Best Practices for Digital Publishers
Operative Ad Operations Checklist: Are you Ready for Revenue Operations?
Pain Checklist: Managing Your Digital Ad Business With CRM
Pain Checklist: Advertisement Business Management
