Webcasts
Winning Ad Operations Strategies: MSN & Kelley Blue Book Panel Discussion with Operative
For a rare look into how premium media organizations approach ad operations, please view our panel discussion with MSN and KBB. To view the PPT presentation, follow this link: http://bit.ly/IKcnXG
Close Your Billing Cycle as Fast as
Possible!
Cars.com’s Nicole Cooklin and Mike Schirdewahn discuss how they have developed their finance team’s processes to ensure accurate billing in significantly less time.
Why Some Digital Publishers Win, and Others
Fail
Why are some media companies able to respond to RFPs faster, execute campaigns more smoothly, and invoice faster? Learn what top media companies have figured out as the secret sauce to streamlining processes and increasing profitability.
How to Choose the RIGHT Ad Server for Your Business
How do you sift through the marketing hype to determine which ad server is right for you? We discuss key criteria in selecting the right solution, and evaluate the pros and cons of popular ad servers, including OpenX, AdTech, 24/7, and DFP for small, medium and large businesses.
Media Productization Strategies – Realizing the TRUE Value of Your Online Assets
Johanna Bloor of Pandora discusses how publishers should be thinking about productizing their inventory in order to extract the true value of their online assets.
Why CRM Isn’t Enough to Run Your Entire Business
Alloy Digital – CRM Meet ABM: Best Practices for Integrating your Sales Management and Ad Business Management Systems
Videos
Triad Retail Media Selects Operative.One to Improve Product Packaging
Triad Media prides themselves on efficiency for their clients, and in this interview, CFO Brian Quinn is excited to share how Operative’s solutions will improve their product packaging, sales process and customer satisfaction.
IAB Ad Operations Summit 2010: Mike Leo on Balancing Innovation and Efficiency
What did other industries learn in the 1980s that fundamentally changed how they did business? That to win, companies need to bring it all together. CEO/President Mike Leo discusses how the media industry is ripe for balancing the explosion of innovation and operational efficiency.
Guardian Selects Operative.One to Run Their Print and Digital Businesses
Andy Beale, Technology Director at Guardian News & Media, discusses the challenges of running print and digital separately and the benefits of choosing Operative.One to converge these two sides of the business.
IAB Ad Operations Summit 2011: Mike Leo on Convergence
You don’t have to choose between innovation and effectiveness. Introducing a panel focused on the impact of consolidation on operational efficiency, CEO/President Mike Leo explores what consolidation means today, and navigates what it means to be a true business platform.
