Contact UsAchieve operational efficiency across your network through SaaS technology
Operative.One Network balances the need for flexibility with control when managing inventory for multiple websites. The technology improves operational efficiencies and reduces cost by providing partner self-service: 24/7 visibility into campaign performance and payment information.
Overall, Operative.One Network provides networks, publishers and ad sales rep firms with the tools they need to:
- Quickly on-board new partners and add partner inventory to sales packages
- Increase revenue through transparency into partner performance
- Improve billing, collections and partner pay-outs
Benefits Across the Organization
Sales:
Selling many products across multiple sites demands a highly coordinated approach. Operative.One Network offers real-time transparency across all sites in the media company’s network so sales can easily build proposals and increase revenue by optimally using inventory. In addition, automated order management reduces complexity once a contract is signed, allowing sales to focus on growing advertiser relationships as opposed to routing contract data throughout the organization.
Finance:
Operative.One Network allows finance departments to achieve transparency into advertising processes and aggregate data across the network. In addition, integration with ERP systems and billing tools helps to quickly generate invoices, identify partner pay-outs and recognize revenue accurately.
Ad Operations:
Operative.One Network offers real-time visibility into ad operations workflow so media companies can easily track activity, workloads and incoming requests from advertisers, affiliate partners and internal clients. Integration with ad servers such as DoubleClick for Publishers (DFP), DoubleClick for Advertisers (DFA), Atlas, Mediaplex, Pointroll and Eyeblaster alleviate manual data entry and reduce the potential for trafficking errors.
