Achieve greater business results from your digital advertising by leveraging one business platform

Operative.One Digital provides publishers with a SaaS enterprise platform that helps manage advertising data across its entire lifecycle so that it is accurate, reliable, secure and consistent throughout the organization.

As the hub of a publishers business, Operative.One Digital integrates with all technology systems necessary to sell, traffic and bill digital ads- making it easier for publishers to deliver on advertiser demands. Some key facets of the platform upgrade include:

Maximize Yield: Powerful ad master model; Support for selling audiences; Flexible ad unit and sales line item; Multi-dimensional inventory; Inline analysis and reporting

Easy Adoption of Advertising Sales Innovation: Flexible ad master model (multiple digital formats - display, video, multiple channels); Native support for various sales strategies beyond CPM (CPA, CPC, Fixed, Day, etc.); Pre-built or staged integrations with ad servers, audience systems

Flexibility with Control: Flexible role based access control security; Customizable workflows; Configuration and customization with custom fields support through the application; Extensibility via APIs

Make adoption easier: Improved usability – bread crumbs, ajax style overlays, type ahead, single sign-on; Self-serve implementation and administration (role bases security, bulk loaders to create entities); Pre-defined best-practice workflows; Extensive pre-packaged training materials; Tiered support services; Professional services support

Overall, Operative.One Digital provides publishers with the business functionality they need to:: Improve performance through the automation and integration of technology investments; Reduce IT costs by providing a SaaS enabled platform that spans the entire organization

Benefits Across the Organization

Sales:

Operative.One Digital provides publishers with the visibility and real-time information to rapidly build proposals for display, mobile, video and social cross-platform ad buys. With built-in proposal and contract management tools including Salesforce.com integration, the platform helps publishers better manage their sales organization, reduce RFP response times and accelerate revenue opportunities..

Finance:

We know that getting data at the end of the month can be cumbersome. The Operative.One Digital platform makes the data easily accessible for finance. With built-in business process, finance is assured information accuracy as it flows through the organization.

Ad Operations:

The platform offers real-time visibility into operational workflow, and reporting activity, workloads and incoming requests from advertisers and internal clients. Integration with ad servers such as DoubleClick for Publishers (DFP), DoubleClick for Advertisers (DFA), Atlas, Mediaplex, Pointroll and MediaMind alleviate manual data entry and reduce the potential for trafficking errors.