One process, one workflow, one system of record across your digital advertising business

Digital advertising continues to be propelled by fantastic innovation. Leading media companies realize that to win, they must implement strategies faster and more efficiently than the competition. The ability to close the gap between strategic goals and operational execution will drive differentiation and determine success. With platform technology from Operative, media owners can keep competitive edge with nimble operations that support constant business improvement.

Operative’s enterprise SaaS technology platform, Operative.One, enables publishers, networks, and ad sales rep firms to run effective operations and maintain competitive advantage. The three principles we believe are fundamental to a SaaS platform, include:

Open, agnostic technology.

Media companies must have the ability to partner with best of breed technology systems, and easily on-board new technologies without disrupting the core business. The Operative.One platform allows integration with multiple technology sources including CRM platforms, ad servers and rich media technologies, yield optimization and targeting systems, and billing and invoicing tools. We enable media organizations to adopt technologies that will provide competitive advantage and incorporate them into the business for immediate results.

Business process hub.

Enterprise technology allows for one centralized view of the business across the organization. With insight into every aspect of the digital advertising business, media companies can monitor performance, identify opportunities for growth, and transform the way they run the business. The Operative.One platform drives business value and innovation by providing greater agility, transparency and cost control.

Industry best practices.

Media companies across the world continue to work with Operative to improve key processes. As partner to more than 150 global media clients, including publishers, agencies and networks, no one understands the intricacies of managing a digital advertising organization like we do. We take our experience designing process, running ad operations and implementing enterprise technology and apply them to our platform so clients continue to grow their business leveraging best business practices.

Our commitment to these core principles is why companies like MySpace, NBC Universal, Reuters, Wall Street Journal Digital Network, and Pandora rely on Operative to run their digital advertising business.

Here’s more reasons why we think you should be working with us.

US: +1.212.994.8930

EU: +44.20.7025.8900