Manage partner relationships, payments and performance all in one place.
Building and managing a network, if handled inefficiently, can be operationally taxing, leading to mismanaged contacts, confusing delivery reports, inaccurate billings, flooded inboxes from sites with clarification requests, among other issues. Done right, your company can easily keep track of partners, view campaign performance, incorporate new sites into the billing process without hassle, and give sites complete transparency into desired information.
We help ad networks profitably scale with the only advertising business management solution tailored to meet a network’s unique business requirements. With Operative.One Network, your company can:
Manage Partner Relationships
Business Development Managers can easily keep track of their partners and contacts. Mirror partners’ parent/subsidiary relationships with the platform’s network management tool, along with contract information and payment terms for each partner.
Flexibly Adopt Innovation Across Multiple Sites
Create products that align with the way advertisers and agencies want to buy, increasing the value of your sellable inventory. Operative.One’s powerful Ad Master Model enables organizations to target products to specific sets of audiences and content, combine individual ad units into packages, and align naming conventions with client insertion orders and/or ad server systems.
Manage Inventory
Maximize sell-through and minimize under-delivery with Operative.One Inventory Manager. View booked impressions, available impressions, and campaigns that are contending against highly sought after inventory. You can also monitor availability across multiple dimensions for complete visibility into sellable inventory.
Integrate Operations
Operative.One Network enables you to incorporate network buys and inventory from multiple sites into your business’ core processes and workflow. By integrating operations, campaign execution, optimization and management become significantly less complicated. Capabilities that support these efficiency gains: auto-assignment rules to your Ad Operations resources or ours, automatic push to multiple ad servers, and primary and third-party delivery data reconciliation.
Access Reporting & Analytics
Provide executives across the organization with transparency into business performance, along with partner impact on profitability. Revenue pipeline by advertiser/agency, eCPMs by product and delivery performance are just a few available reports. Need a custom-built report? Operative.One Network supports that, too.
Manage Partner Payments
Reduce your billing cycle from weeks to days. Billing profiles accommodate complex revenue share models and automatically calculate how much to invoice. Exportable reports and revenue recognition summaries also support the finance team with the information they need to prepare invoices across all partners.
Provide a Secure Partner Portal
Operative.One Network provides partners transparency into inventory, contracted payment terms, and pipeline reporting.
Contact us today for more information.
