Measure Business Performance
Our suite of reporting and analytics empower your organization to make effective, informed decisions based on solid data and analysis. Users at all levels—from the Chief Revenue Officer and Vice President of Sales to the Director of Digital Ad Operations and Inventory Yield Manager—can leverage our business intelligence solutions to access the information they need.
Standard Reports
From executive-level summaries to more detailed performance reporting, our standard set of reports provides you quick access to actionable information. Example reports include:
- Revenue Reporting. View revenue by advertiser for any specified date range.
- Pipeline Reporting. View pipeline by salesperson or sales team and advertiser, with multiple filter options such as sales stage, expected close date and reporting period.
- Campaign Performance. Monitor key campaign performance metrics including Impressions, Pacing, Discrepancy, Click Rate, Revenue, etc. by all aspects of the business including Campaign, Advertiser and Line of Business.
- Ad Operations Reports. Ensure timely and error free execution of campaigns by keeping track of Campaigns by Trafficker, Campaigns Scheduled to Start, Campaigns that have no impressions, etc.
Custom Reports
As needed, create your own custom reports that meet your business needs. Custom reports have access to all the data present in Operative.One from Sales to Finance. Create richly formatted reports that include tables, graphs, and text. Export the reports into multiple formats including PDF and Excel.
Data Feed
If you have your own internal analytical solution (e.g. business intelligence, data warehouse, etc.), our robust data feed enables you to import data to enhance your decision-making abilities. All data in our platform is readily available for daily delivery in standard comma delimited flat files.
