Create Innovative Products
Innovation is critical to capturing new revenue opportunities. Premium target audiences, creative ad formats and integrated cross-platform solutions provide advertisers and agencies with valuable brand awareness and increased ROI. Our platform makes it easy for you to build an attractive portfolio of premium solutions while maximizing operational efficiencies.
Robust, Dynamic Architecture for Innovation
At the heart of Operative.One’s architecture, the Ad Master Model is a powerful engine for product creation that effectively packages inventory so products can seamlessly flow from an opportunity all the way to an invoice. It is the foundation that captures all the aspects of the product, including inventory information, targeting data, rate card, etc. As your portfolio evolves, the ad master model will provide the flexible framework needed to accommodate your businesses’ changing requirements.
Powerful Product Packaging Capabilities
To effectively address market demand, you need to be able to take different parts of your inventory and package it (e.g. bundling display and video, Sports and News, etc.). Additionally, on-demand product customization (e.g. Gender=male, Age=25-34, segment=technology enthusiasts) has become a critical competitive differentiator. We bring together multiple platforms and technologies so you can produce effectively packaged entities on a media plan. Downstream, your products flow through our platform so that Sales, Ad Operations and Finance can sell, process, traffic, report and bill without any additional offline work.