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Operative Named to Inc. 5000 List for 5th Consecutive Year

Leading Global Software Company Makes the 2012 Inc. 5000 Honor Roll of Fastest Growing Companies

Operative, a global software company, today announced that it made this year’s Inc. 5000 list of the fastest growing private companies in the U.S. The company secured a spot for the fifth consecutive year, based on revenue growth over the past three years.

“We’re honored to be part of this year’s list again, as we’re constantly exploring new ways to innovate our platform in a rapidly changing industry,” said Operative’s CEO & President Mike Leo. “Receiving this honor for the fifth year in a row is indicative of Operative’s mission to build technology that meets our clients’ evolving needs to monetize their advertising business.”

As a fifth consecutive year winner, Operative joins the ranks of companies such as Mindshare Technologies, Vizio and Marketing Werks, on Inc. 5000’s Honor Roll list, which recognizes five-time overall honorees.

Operative offers the leading cross-media enterprise software that helps digital and print publishers run their advertising businesses by bringing together all their data, processes, and technology into one platform. As a result, clients are are able to quickly capture new revenue opportunities, maximize inventory yield and improve operational efficiencies.

“Now, more than ever, we depend on Inc. 500/5000 companies to spur innovation, provide jobs, and drive the economy forward. Growth companies, not large corporations, are where the action is,” said Inc. Editor Eric Schurenberg.

To see a complete breakdown of Operative’s profile on the Inc. 5000, go tohttp://www.inc.com/inc5000/profile/operative. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found athttp://www.inc.com/5000.

About Operative
Operative is a global software company that increases revenue and operational efficiencies for more than 200 of the top digital and print media companies, including MSN, The Wall Street Journal, Guardian News & Media, Omnicom Media Group, NBC Universal, Pandora and National Public Media.

Everything Operative is driven by a passion to empower our clients to manage their increasingly complex businesses efficiently and profitably.

Managing more than $6 billion in global ad revenue, Operative offers the only true operating system for media companies that bring our clients’ business processes and systems together—all the way from packaging and selling campaigns to trafficking, optimizing and collecting revenue on ads. The result: endless innovation and long-term scale.

For Media Inquiries:

Talia Andrews-Rankin, SHIFT Communications

646-756-3716

tandrews@shiftcomm.com

Nikki Reyes, Operative

212-206-4751

nreyes@operative.com