Run a More Profitable Advertising Business

Simplify the Business of Advertising

Over the last few years, the complexity of selling digital media has increased by 46%. Despite that number, the average publisher achieves CPM growth of only 1%.

Our industry is struggling with the problem of more. More media products. More sales channels. More targeting platforms.

In that shuffle, data gets lost and profit margins shrink. Publishers are increasing headcount to fix the problem, rather than investing in long-term solutions.

Operative unites all of your teams through a centralized platform, with one set of data and one managed workflow.

That’s how we help our clients produce CPM growth of 14%.

Our Solutions

computer Software
Our software gives you control over your inventory, helping you increase revenue and decrease operating costs. Operative creates a simplified product catalog that allows you to bundle and sell multimedia inventory, deliver efficiently, and bill accurately.Request a Demo >
send Services
Our software gives you control over your inventory, helping you increase revenue and decrease operating costs. Operative creates a simplified product catalog that allows you to bundle and sell multimedia inventory, deliver efficiently, and bill accurately.Request a Demo >
layoutAd Serving
Our software gives you control over your inventory, helping you increase revenue and decrease operating costs. Operative creates a simplified product catalog that allows you to bundle and sell multimedia inventory, deliver efficiently, and bill accurately.Request a Demo >

Our Software

The OS for Ad Revenue

Your advertising business needs a solid foundation in order to grow. Technologies change, but the core of your business remains the same. Every publisher needs a system that allows them to connect all of their supply- and demand-side technologies to sell, execute, and bill through a single system.

Operative has spent the last decade building that foundation.

We sit at the core of our clients’ workflows, providing a single view of the business and delivery layer. Operative pushes just the data you need to optimize inventory value at every step between sale and delivery. A streamlined data flow means more control, and more control means higher inventory value to sustain profit across a wider landscape of demand channels.

box Sell More of Your Inventory
Our software gives you control over your inventory, helping you increase revenue and decrease operating costs. Operative creates a simplified product catalog that allows you to bundle and sell multimedia inventory, deliver efficiently, and bill accurately
list Automate Ad Operations
Our software gives you control over your inventory, helping you increase revenue and decrease operating costs. Operative creates a simplified product catalog that allows you to bundle and sell multimedia inventory, deliver efficiently, and bill accurately.
file Tap Into Business Intelligence
Our software gives you control over your inventory, helping you increase revenue and decrease operating costs. Operative creates a simplified product catalog that allows you to bundle and sell multimedia inventory, deliver efficiently, and bill accurately.
search Don’t Fear the Audit
Our software gives you control over your inventory, helping you increase revenue and decrease operating costs. Operative creates a simplified product catalog that allows you to bundle and sell multimedia inventory, deliver efficiently, and bill accurately

Request a Demo

How it Works

If finance doesn’t have a single view of what was sold and what was delivered, billing becomes a guessing game. We give finance up-to-date reporting on sales and delivery data, which allows them to invoice on actual campaign performance numbers, and cut billing time in half.

demand

Integrations

Easily plug new and existing technology into your tech stack through Operative.

See More Integrations

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Our Clients

Our clients base controls over 20% of the global ad market, and includes five international #1 media companies.

Client List

Focus Your Ad Ops Teams on High-ROI Tasks

The average ad ops manager spends 80% of their time on non-value driving, redundant tasks. As a result, only 20% of campaigns are truly optimized. Partner with Operative on the Low-ROI activities, and let your ad ops teams spend their time on more strategic, revenue-generating pursuits.

We can do it faster, and we can do it better. Operative’s expert traffickers maintain a 99.8% accuracy rate and turn around cases in less than 13 hours. Whether you are a publisher or an agency, our teams can traffic, target and optimize in all major ad servers. We learn your unique processes and protocol to become a true extension of your ad ops team.

From trafficking to campaign management, we can help turn ad ops into a revenue engine.

Discover Our Services

  • Site Tagging & Tech Support
    • Pixel implementation

    • Floodlight & universal tags

    • Ad server migrations

  • Ad Trafficking & Optimization
    • Standard & rich media trafficking

    • Campaign & exchange management

    • One more service here?

  • QA Testing & Reporting
    • Creative chasing & testing

      Example copy Campaigns rise and fall with the seasons. Your spend matches your workload. Here is more copy right here.

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    • 3rd-party reporting

      Example copy Campaigns rise and fall with the seasons. Your spend matches your workload. Here is more copy right here.

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    • Screenshots

      Example copy Campaigns rise and fall with the seasons. Your spend matches your workload. Here is more copy right here.

      Cta Copy Here >

  • connectionAutomate Your Workflow

    We leverage proprietary in-house tools to execute our services faster and more efficiently than anyone else.

  • costAlign Costs with Revenue

    We leverage proprietary in-house tools to execute our services faster and more efficiently than anyone else.

Get a Quote

Digital Ad Serving

Competitive Pricing & Industry Expertise

DoubleClick by Google is the most widely used publisher and agency ad server. Certified since 2002, Operative is the largest reseller of DoubleClick products, including DFP, DCM, AdExchange, Audience and Optimization. Operative is also a reseller of other major ad serving technologies.

We serve more than 125 customers across the globe. With Operative, our customers receive both cost savings and unmatched support for their ad serving needs. Our partners provide us with the best bulk rates, and we pass along our discounts to our customers. Plus, we provide dedicated, live support and timely responses to any technical questions, regardless of complexity.

Our expertise in more than 20 ad servers enables us to assist with a multitude of activities from migrations to cross-platform integrations.

usersConsulting
We offer consulting to help you get your campaigns off the ground, and keep them running smoothly.
flaskTraining
Our expert instructors offer custom training sessions, ranging from basic introductions to advanced techniques
gearImplementation
We put it all together for you. From network setup to workflow consultation, we create a fluid integration into your tech stack.
tagRetagging
We handle everything from comprehensive audits to upgrades, hands-on QA, and troubleshooting.
mapMigration
From start to finish, we’ll handle the entire migration from any ad server, including inventory transfers.
phoneTechnical Support
Dedicated, live experts are accessible when you need them, in your time zone — including after-hours availability.

Migration & Integration

We’re experts in over 20 primary and secondary ad servers

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About Operative

Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, networks, and broadcasters simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative’s client base, which controls over 20 percent of the global ad market, features Wall Street Journal, Comcast, Clear Channel, BuzzFeed, and Schibsted Media.

An Operative Ebook

Selling Digital MediaThrough Your CRM

Customizing CRMs like Salesforce to manage media sales is an expensive fix for a problem that’s already been solved. Learn about how an OMS can help you run a more profitable advertising business.

Download
An Operative Ebook 2

Selling Digital MediaThrough Your CRM

Customizing CRMs like Salesforce to manage media sales is an expensive fix for a problem that’s already been solved. Learn about how an OMS can help you run a more profitable advertising business.

Download
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