Infinitely Optimize Yield
Drive AI-powered advertising sales to optimize yield across converged inventory.
GenAI is transforming the world of media. Read our 2024 Guide to the AI Revolution. 📈🚀
Download the eBookPOWERING THE FUTURE OF MEDIA
Operative intelligent media management solutions drive success for hundreds of the world’s top media companies.
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FROM DATA CHAOS TO DATA INTELLIGENCE
Operative intelligent media solutions work together to connect cross-platform data, streamline AI-powered advertising sales, unlock new monetization opportunities, and transform ad ops.
At the heart is AOS. Learn how it can help modernize any media business.
At the heart is AOS. Learn how it can help modernize any media business.
Transform Operations
Connect platforms, power intelligent workflows, and redefine operations for an AI future.
Deliver Performance
Deliver unmatched campaign outcomes through comprehensive access to actionable data.
LEADING PRODUCTS FOR MODERN MEDIA
Operative powers modern media with proven tools to manage content, advertising, and analytics.
Your New AI Companion
Meet Adeline, the assistive AI platform coming soon to Operative media solutions.
Powering Converged Advertising
The cloud-based solution to power converged media, managing advertising workflows across platforms and inventory types.
The Gold Standard for Digital Advertising
Driving tens of billions of dollars of ad revenue for the leading media companies globally.
Revenue-Driving Analytics & Insights
A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.
Join Other Market Leaders
Leading media companies of all sizes use Operative solutions to power ad sales, drive operational workflows, and develop business insights that drive success.
Delivering Business Success for Over 15 Years
Operative customers realize a proven ROI, helping them scale their business and sustain long-term success.
92%
More revenue per AE
56%
More line items per trafficker
12%
Increased CPM’s
POWERING CONVERGED ADVERTISING
AOS and Operative.One order management solutions are configured to flexibly manage ad sales and operations for all media businesses.
STREAMING VIDEO
RETAIL MEDIA NETWORKS
DIGITAL PUBLISHERS
DIGITAL AUDIO
The gold standard for streaming video
Managing over 50% of streaming ad revenue globally, Operative.One is the unmatched leader in powering revenue workflows for streaming media companies.
Power your retail media workflows
The retail landscape has changed, and first party data is unlocking new revenue opportunities for online retailers. Operative’s AOS platform was designed and built to support Retail Media needs.
The trusted provider for digital publishers
Increasing advertiser demands are driving greater operational complexity. Digital Publishers now need to meet rigorous performance goals and deliver nearly real-time optimization.
AOS provides a unified platform to meet these increasing needs.
AOS provides a unified platform to meet these increasing needs.
Driving revenue for digital audio companies
AOS helps digital media companies more efficiently monetize audio, video, and display content. Converging digital platforms, AOS is architected to power cross-format advertising workflows, with deep analytics to deliver valuable business insights.
MODERNIZE ADVERTISING SALES & OPERATIONS
Linear and digital campaigns continue to evolve. Advertisers have new expectations that require a modern, converged, flexible advertising solution to unify platforms and deliver outcome-driven results.
POWER CONTENT RIGHTS & MANAGEMENT
The explosion in new content delivery platforms creates increased complexity for managing content obligations. Operative’s Content Rights & Management solutions provide comprehensive business management to help streamline the entire content lifecycle.
GAME-CHANGING ADVERTISING INSIGHTS
Operative’s over 400 integrations and industry-leading business intelligence solution provide a powerful way to ingest, normalize and automate cross-platform revenue data. Gather disparate data and gain key business insights into advertising workflows. And leverage Operative’s AI-based forecasting tool to ensure you’re maximizing the value of your content.
CONNECTING THE MEDIA ECOSYSTEM
Connect your tech stack and begin your digital transformation process. Operative solutions natively integrate with the media world’s leading platforms.
News and Resources
eBook: The AI Revolution
By The Operative Team
Media companies are beginning to harness the power of GenAI and ML to transform their advertising sales and operations. Learn about interesting use cases and how to get there.
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The Connected TV Live Sports Bonanza
By David DembowskiThe proliferation of live sports on connected TV creates opportunities for content platforms to offer an engaging combination of content and advertising. Learn more. -
Gen AI Q&A With Holly Rae, Operative VP of Product Management
By The Operative TeamWe recently sat down with Holly Rae, VP of Product Management at Operative to discuss Adeline, a new assistive AI platform purpose-built to help media… -
How Generative AI and Machine Learning Change Advertising
By Ben TattaThe explosive growth of generative AI combined with ML is taking AI and advertising to another level by permeating every aspect of advertising, from workflows… -
eBook: 4 Paths to Publisher Success in 2024
By The Operative TeamMedia companies face five key threats today. Learn more about them, as well as detailed strategies to success in 2024. The forces working against publishers… -
The 2024 Olympics: A Golden Moment for Streaming
By The Operative TeamThe 2024 Summer Olympics in Paris promise to be a monumental viewership opportunity for NBC. But beyond the athletic feats and global spectacle we traditionally… -
How Retail Media Networks Are Applying First-Party Data to Connected TV
By Ben TattaRetail media networks (RMNs) such as Amazon Ads and Walmart Connect are flourishing because of a precious commodity: first-party data. Syncing RMNs with CTV makes…
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