Spend less of your booked revenue on ad operations

The average ad ops manager is saddled with a high volume of redundant work. As a result, they only have the bandwidth to truly optimize 20% of campaigns. Partner with Operative on the low ROI activities, and let your ad ops team spend their time on more strategic, revenue-generating pursuits.

We can do it faster, and we can do it better. Operative’s expert traffickers maintain a 99.8% accuracy rate and turnaround cases in less than 13 hours. Our teams are highly trained in our clients’ business protocols and can traffic, target and optimize in all major ad servers.

High ROI

animate2 low_ROI

Our Services

Ad Trafficking & Optimization
Standard & rich media traffickingCampaign & exchange management
QA Testing & Reporting
Creative chasing & testing3rd-party reportingScreenshots
Site Tagging & Tech Support
Pixel implementationFloodlight & universal tagsAd server migrations

About Operative

Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, networks, and broadcasters simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative’s client base, which controls over 20 percent of the global ad market, features Wall Street Journal, Comcast, iHeartRadio, BuzzFeed, and Schibsted Media.

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Operative trafficks 70% of our ads for us, giving my team the time they need to go out and do the next big thing.”

Mark Bernstein  |  VP, Business Operations  |  Kelley Blue Book,