- Ad Trafficking & Optimization
- Standard & rich media traffickingCampaign & exchange management
- QA Testing & Reporting
- Creative chasing & testing3rd-party reportingScreenshots
- Site Tagging & Tech Support
- Pixel implementationFloodlight & universal tagsAd server migrations
Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, networks, and broadcasters simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative’s client base, which controls over 20 percent of the global ad market, features Wall Street Journal, Comcast, iHeartRadio, BuzzFeed, and Schibsted Media.