Operative

Exchange Monetization: Best Practices (A Guide)

Exchange Monetization: Best Practices

A Guide to Getting Started and Maximizing Your Yield with Programmatic Ad Sales

Learn best practices for allocating your inventory, onboarding your direct sales team, and determining which exchanges are the best fit for you.

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A Programmatic Self-Assessment:

Ask yourself the following:

  • Are you currently monetizing all of your inventory?
  • Do you spend a minimum of 2 hours a week managing exchanges?
  • Are you creating & updating rules, block lists and floors?
  • Are you using automation as a part of your overall sales strategy?
  • Are you A/B testing multiple exchange platforms?
  • Are you leveraging audience data?

If you answered “no” to one or more of these questions, you are leaving money on the table.

We were dealing with over 30 exchanges for our remnant inventory, and it was providing a diminishing return on our investment. By working with Operative as our exchange management partner, we increased our eCPMs by 56% in only one month.

Head of Ad Operations Bauer Xcel Media

About Operative

Operative Media is a leading cloud-based software and services company that manages the entire advertising lifecycle for its clients. Operative’s partners include 200+ global media and advertising organizations of all sizes and types: pure-play digital, multi-media, network, and agencies.

Innovating since 2001, Operative’s services and technology generate significant ROI for its parners by both increasing revenue and decreasing costs through improving operational efficiencies.

Visit Operative.com