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	<link>http://www.operative.com</link>
	<description>Advertising Business Management</description>
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		<title>Comment on Guardian News &amp; Media Tackles Convergence with Operative.One by Guardian Merging Yield Metrics For Print And Digital With Operative Says Beale</title>
		<link>http://www.operative.com/guardian-news-media-tackles-convergence-with-operative-one/#comment-8</link>
		<dc:creator>Guardian Merging Yield Metrics For Print And Digital With Operative Says Beale</dc:creator>
		<pubDate>Thu, 08 Dec 2011 23:30:01 +0000</pubDate>
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		<description>[...] Guardian Merging Yield Metrics For Print And Digital With Operative Says Beale &#160;Email This Post  December 8, 2011 &#8211; 6:29 pmgapi.plusone.go();TweetIn November, Guardian announced a partnership with Operative where Guardian&#039;s &quot;print and digital media businesses, including guardian.co.uk, as well as The Guardian and The Observer newspapers, will all be running from the same platform – Operative.One – in the first half of 2012.&quot; Read the release. [...]</description>
		<content:encoded><![CDATA[<p>[...] Guardian Merging Yield Metrics For Print And Digital With Operative Says Beale &nbsp;Email This Post  December 8, 2011 &#8211; 6:29 pmgapi.plusone.go();TweetIn November, Guardian announced a partnership with Operative where Guardian&#039;s &quot;print and digital media businesses, including guardian.co.uk, as well as The Guardian and The Observer newspapers, will all be running from the same platform – Operative.One – in the first half of 2012.&quot; Read the release. [...]</p>
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		<title>Comment on Guardian News &amp; Media Tackles Convergence with Operative.One by Publishers are solving the print-digital advertising disconnection &#8211; but is it too late? &#171; MediaBriefing Experts&#039; Blog</title>
		<link>http://www.operative.com/guardian-news-media-tackles-convergence-with-operative-one/#comment-7</link>
		<dc:creator>Publishers are solving the print-digital advertising disconnection &#8211; but is it too late? &#171; MediaBriefing Experts&#039; Blog</dc:creator>
		<pubDate>Thu, 03 Nov 2011 17:20:06 +0000</pubDate>
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		<description>[...] a low key announcement today, Guardian News &amp; Media, says that as part of its &#8220;digital first&#8221; strategy is [...]</description>
		<content:encoded><![CDATA[<p>[...] a low key announcement today, Guardian News &amp; Media, says that as part of its &#8220;digital first&#8221; strategy is [...]</p>
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		<title>Comment on Guardian News &amp; Media Tackles Convergence with Operative.One by Operative &#124; Guardian News &#38; Media Tackles Convergence with &#8230; - Ad Tool, Information, Keywords - ad-publisher.vno.bz</title>
		<link>http://www.operative.com/guardian-news-media-tackles-convergence-with-operative-one/#comment-6</link>
		<dc:creator>Operative &#124; Guardian News &#38; Media Tackles Convergence with &#8230; - Ad Tool, Information, Keywords - ad-publisher.vno.bz</dc:creator>
		<pubDate>Thu, 03 Nov 2011 12:30:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.operative.com/?p=1139#comment-6</guid>
		<description>[...] See original article: Operative &#124; Guardian News &amp; Media Tackles Convergence with &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] See original article: Operative | Guardian News &amp; Media Tackles Convergence with &#8230; [...]</p>
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		<title>Comment on Operative Expands into Australian Market by New General Manager for Operative's Asia-Pacific Operations &#124; Operative Blog</title>
		<link>http://www.operative.com/operative-expands-into-australian-market/#comment-5</link>
		<dc:creator>New General Manager for Operative's Asia-Pacific Operations &#124; Operative Blog</dc:creator>
		<pubDate>Tue, 26 Jul 2011 13:03:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.operative.com/?p=851#comment-5</guid>
		<description>[...] Cricket Australia and REA Media, both of whom were generous enough to participate in today’s press announcement. Clients are expressing a desire and need to simplify their advertising operations in this market, [...]</description>
		<content:encoded><![CDATA[<p>[...] Cricket Australia and REA Media, both of whom were generous enough to participate in today’s press announcement. Clients are expressing a desire and need to simplify their advertising operations in this market, [...]</p>
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		<title>Comment on Triad Retail Media Selects Operative for Advertising Business Management by Triad Retail Media CRO Quinn Looking To Add Intelligence Layer For Shopper Marketing With Operative Deal</title>
		<link>http://www.operative.com/triad-retail-media-selects-operative-for-advertising-business-management/#comment-3</link>
		<dc:creator>Triad Retail Media CRO Quinn Looking To Add Intelligence Layer For Shopper Marketing With Operative Deal</dc:creator>
		<pubDate>Mon, 23 May 2011 14:07:16 +0000</pubDate>
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		<description>[...] Triad Retail Media CRO Quinn Looking To Add Intelligence Layer For Shopper Marketing With Operative Deal &#160;Email This Post  May 23, 2011 &#8211; 10:06 amAdvertising business management systems company Operative announced today that Triad Retail Media, a shopper marketing services provider, has signed on as a client for its Operative.One product. According to the release, Operative.One will help Triad &quot;create and deliver new, competitive product packages; reduce unsold inventory; conduct inventory reporting and analysis; reduce campaign billing costs and error rates (...)&quot; and more. Read the release. [...]</description>
		<content:encoded><![CDATA[<p>[...] Triad Retail Media CRO Quinn Looking To Add Intelligence Layer For Shopper Marketing With Operative Deal &nbsp;Email This Post  May 23, 2011 &#8211; 10:06 amAdvertising business management systems company Operative announced today that Triad Retail Media, a shopper marketing services provider, has signed on as a client for its Operative.One product. According to the release, Operative.One will help Triad &quot;create and deliver new, competitive product packages; reduce unsold inventory; conduct inventory reporting and analysis; reduce campaign billing costs and error rates (&#8230;)&quot; and more. Read the release. [...]</p>
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