How to Choose the RIGHT Ad Server for your Business
Operative's Barnaby Edwards presents an exclusive webinar on how to conduct an ad server evaluation and find the one that
best fits with your business needs.
Description
There are several factors that go into determining which ad server, or servers, your Ad Operations team should use, and with such a crowded market, the selection process is ever more complicated. How do you sift through the marketing hype to determine which ad server is right for you? Which are ideal for reporting, trafficking, forecasting, or targeting? Which are ideal for mobile or video ad serving? How does the ad server support your indirect sales business?
In this session, Operative's very own Barnaby Edwards discusses how to select an ad server based on a defined set of criteria. Barnaby will also offer perspective on the pros and cons of many popular ad servers, including OpenX, AdTech, 24/7, and DFP for small, medium and large businesses.
Presenter
About Barnaby Edwards, Product Manager, Operative
Barnaby Edwards is among our top ad serving experts here at Operative. Serving as Product Manager, he is responsible for all Operative.One integrations with ad servers, working to ensure that our software enables customers to seamlessly manage their orders in one place. He knows the ins and outs of all major ad servers, having previously worked on integrations for Donavan Data Systems. Barnaby is also a lifelong Doctor Who fan who runs a fan group in New York City, writes about the show for various fanzines and books, and volunteers at conventions nationwide.
